Those moments when you really wanted a beer but couldn’t really have one are now officially “new beer moments”.
HOW IT WORKS
Partnering with Facebook we identified target segments and created Personas that would best react to this new product. Afterwards we developed hyper-relevant tailored content and served it in the most relevant moment in order to help them realize that they can create this “new beer moment” for themselves.
Credit: Agency: Publicis Milan / Role: Sr. Creative, Art Director / CD: Milos Obradovic