BACKGROUND

In 2017 Adidas wanted their football line to lead the charge in positioning them as the brand that champions creativity in sports. A campaign encouraging aspiring athletes to not follow in the footsteps of famous footballers like Messi, Suarez or Pogba - and instead, follow their own path.

I had the opportunity to work on the sell-in pitch where we produced 3 stunning visuals with the help of RuffMercy. I was in charge of the product photoshoot at IRIS studios Where we produced 3 product key visual.

Credit: Agency: IRIS London/ Role: Art Director. Design / CD: Iain Robson

TVC

KEY VISUALS

PRODUCT KEY VISUAL