BACKGROUND

The IOC in cooperation with UNHCR asked people around the world to "donate" their physical activity so more refugees would be able to have access to light. Users of apps including Fitbit, Strava and Moves connected their fitness trackers to the campaign's hub on line to start tracking and converting their steps into solar-power lighting. For each step taken, one "spark" was donated to the Maha ma refugee camp in Rwanda. 

My contribution to this campaign: 
The big idea for digital brand activation. This campaign was produced by Publicis/Poke team after we left the agency. An amazing experience and a great win for Publicis. 

Credit: Agency: Publicis Poke / Role: Concepting  / CD: Ian Wharton /

FILM

GALLERY

PR