BACKGROUND

"This Means More" is the first global brand campaign for Liverpool Football Club.
We create a new positioning that demonstrates our pride in Liverpool Football Club’s heritage; a tradition that helps create the unique DNA that defines Liverpool Football Club .

Inspired by the vision set out by the great Bill Shankly, a truly unique philosophy creating a bond between the club and the community that many would argue, is unsurpassed in football. It truly articulates what it means to be a part of this great club.

Credit: Agency: Octagon/ Role: Integrated Art direction / CD: Josh Green 

KEY VISUALS

BRANDING