This campaign launches NIVEA Men Black & White deodorant, which provides 72-hour protection, ensuring that professional football players can confidently confront the challenges within their fast-paced and physically demanding environment.

We compressed 72 hours' worth of action and moments where they embrace any situation with open arms to demonstrate the deodorant protection throughout the intensity of the game, celebratory moments, and personal interactions, allowing athletes to focus on their performance with assurance.

Nivea Men embrace life at full speed

The campaign stepped into a world of beauty and indulgence where gifting good skin takes center stage. Gifting is how we show we care and how we express gratitude.
In this film, we show Real Madrid players sharing the gift of great-looking skin with the people who make Real Madrid great (including the unsung heroes): linesmen, janitors, cleaners, kit washers, physios, officials, ticket sales, and fans.