Introducing the 'Warming Up' campaign by Rexona, which pays tribute to the unwavering spirit of footballers who don't settle for less, even after achieving record-breaking feats such as the 2022 Women's Euro, which attracted over 365 million viewers worldwide. Although such achievements are cause for celebration, Rexona recognizes that there is still much work to be done.
The campaign celebrates the 'NotDoneYet' attitude demonstrated by these footballers, who continue to push forward when others might give up. Rexona's ambassadors embody this spirit in their careers by returning to the field after pregnancy or making history by gracing the cover of FIFA 23. With Rexona Nonstop Protection, these athletes receive constant support as they continually push their limits and redefine the boundaries of their sport.
Join Rexona in championing the unwavering determination of these athletes as they inspire us all to strive for more, proving that the journey is far from over.
The campaign stepped into a world of beauty and indulgence where gifting good skin takes center stage. Gifting is how we show we care and how we express gratitude.
In this film, we show Real Madrid players sharing the gift of great-looking skin with the people who make Real Madrid great (including the unsung heroes): linesmen, janitors, cleaners, kit washers, physios, officials, ticket sales, and fans.
Credit: Agency: CSM / Role: Senior creative, Art director / Copywriter: Rui Antunes CD: Alex Kremp