The UK’s second-largest supermarket wanted to engage its legions of followers and get them to try new things. To achieve this, we used the new Facebook Canvas Ad format to create an interactive mobile experience that inspired them to try Sainburys’ Little Twists on classic recipes.

For its first unisex campaign, Head and Shoulders join forces with top football players to encourage the next generation with the aim to give them an extra shot of confidence to raise their goals.

On the campaign, Kieran Trippier, Jordan Nobbs, Kyle Walker, Steph Houghton, Gigi Buffon, and Antoine Griezmann are giving the spotlight to these young footballers, preparing them mentally and physically.

When you only have one shot to become the king of tomorrow,
let nothing hold you back.