This is a digital campaign at heart. #SwatchThis is a CTA that we put it out to encourage followers to capture unmissable, vibrant acts before they’re gone forever. Swatch will then reward people that shared the most unmissable acts.
We created 3 films for their 4 key collections.
For its first unisex campaign, Head and Shoulders join forces with top football players to encourage the next generation with the aim to give them an extra shot of confidence to raise their goals.
On the campaign, Kieran Trippier, Jordan Nobbs, Kyle Walker, Steph Houghton, Gigi Buffon, and Antoine Griezmann are giving the spotlight to these young footballers, preparing them mentally and physically.
When you only have one shot to become the king of tomorrow,
let nothing hold you back.
Credit: Agency: BETC London / Role: Senior creative, Artdirector