The Finals has established itself as one of the top multiplatform first-person shooters, but after the beta launch, Embark observed a noticeable drop in player retention. To address this, they turned to Icchi Worldwide to supercharge their social media presence and craft a robust re-engagement strategy.
The approach included the creation of fresh social formats, active engagement with gaming communities, and the launch of a parallel film campaign alongside the official release, designed to generate buzz and excitement across media platforms. This strategic effort was geared towards retaining players, driving engagement, and ensuring The Finals remains at the forefront of the FPS genre.
THE FINALS: Let the Show Begin
Google was seen as functional but lacked an emotional connection with the French people. At the moment, French people are using their insatiable thirst for change as a driving force to move forward. And Google Search helps us to widen our knowledge and get more out of life. The leading film is a French celebration of how we are searching to fulfill our thirst for progress.
To achieve this, I teamed up with a multilingual writer to develop an integrated campaign for the french market. The campaign was led by a TVC that inspired the viewers to widen their horizons with Google search. Developing a multifaceted camping with targeted DOOH, OOH, Social films and specific formats for digital natives platforms like Tik Tok, Snapchat and Instagram.
Searching moves us forward
Credit: Agency: ICHI London / Role: Lead creative, Art director / CD: Devon Bolland + Murdoch Rawson
We had the exciting opportunity to develop a series of branded content pieces designed to keep Embark’s social channels fresh and engaging for upcoming seasons. In close collaboration with the client, we conceptualized and executed everything from the visual style and tone to the narrative behind each piece.
The result? Six dynamic branded content platforms, each tailored to reach and resonate with Embark’s audience through more relevant, engaging social media content. These platforms not only reflect the core values of the brand but also ensure a consistent flow of content that aligns with the evolving interests of their followers.
Motion Branding